Platform strategy

Platform strategy

by Laure Claire
Reillier and Benoit Reiller
Routledge, €34.99

Platform strategy translates the complex management and economic models behind commercial platforms such as Uber, Airbnb, Etsy and eBay into a practical guide for business. The authors cover the nature of platforms, how they work and what the implications are for new and existing businesses.

They also explain how platforms can be combined with other business models to create larger platform-powered ecosystems. The book also offers insights into future developments, as well as emerging principles for the regulation and governance of platforms.