Brands are about relationships not just transactions
Arm wrestle or handshake? Too often, as a business grows the customer gets left behind. When a brand is understood to reflect the relationship between the buyer and the seller, then a thoughtful, fair, and fruitful exchange is much more likely to be the result, which makes for better business all-round, writes Gerard Tannam Even the occasional listener to national talk radio will hear stories of disappointed customers fighting with their service provider to fix broken promises and honour hollow guarantees. Read the rest
Building an agile skills strategy in the face of economic uncertainty
Gone are the days of a one-size-fits-all benefit solution. To remain competitive, organisations must deliver a unique employee experience for every staff member as they grow and advance their own personal and professional development, says HR expert Adrian Foley In October 2022, the International Monetary Fund claimed that “global economic activity is experiencing a broad-based and sharper-than-expected slowdown, with inflation higher than seen in several decades.” Read the rest
Why soft skills pack a hard punch
Soft skills are getting a rebrand… and it is about time, says Dr Martina Carroll-Garrison The term “soft skills” is not new. It’s been in mainstream usage for a long time. Read the rest
Unlock the power of clients for more business
Referrals should be your number one choice for finding new clients, says Graham Eisner Referrals are a hidden gem. You’re trying to grow your business using different methods, but missing this huge hidden pipeline of highly qualified prospects. Read the rest
How to create an inclusive culture in five steps
There are two u’s in the word culture and we need to embrace and celebrate difference if our organisations are to thrive, says author Sid Madge. Read the rest
Frederique Murphy
April 1, 2021
How to tackle adversity: An excerpt from Lead Beyond The Edge
Dan Mulcahy
March 30, 2021
How to pivot your business
Sid Madge
March 23, 2021
Getting back your missing mojo
Julia Muir
March 8, 2021
Slaying the dragon of positive discrimination
